Of approximately 14,200 advisory firms in the UK, only around 75 (as at March 2017), have achieved Accredited Financial Planning Firm™ status, so you can be sure you are in good hands and working with one of the UK’s elite.
In the words of The Chartered Institute for Securities & Investment (CISI):
Accredited Financial Planning Firms™ demonstrate excellence in everything they do and are recognised as some of the most trusted Financial Planning firms in the UK. They deliver a comprehensive Financial Planning service, helping clients achieve their life goals. They are the leaders in their profession, demonstrating the ultimate in professionalism through the calibre of the service they provide.